Terms of use

1. Using the site

What I publish on generative-engine-optimizations.com reflects, honestly and as of the moment of writing, how I do the work. It is not legal, regulatory, or commercial advice. If you act on something here without an active engagement with me, the decision is yours and so is the risk that travels with it.

Bulk scraping of the site is not permitted, nor is reconstructing my method from public material or reprinting large parts of it without credit. Linking and quoting with attribution are, as a general matter, welcome.

2. The request form

Submitting the form is not an offer, a contract, or a commitment on either side. It is simply an orderly way to hand me context. I reply when the context lets me say something worth saying. Submitting it earns you no guaranteed answer, no guaranteed turnaround, and no guaranteed piece of work.

I may decline a request when it falls outside what I do, when my current capacity will not reach it, or for any other practical reason. A decline is not a judgement on your business; far more often it is a question of capacity and fit with a narrow specialisation.

3. How engagements run

Paid work proceeds under a written contract both parties sign before anything begins. That contract fixes the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and the route for disputes. These site terms do not substitute for that contract.

Engagements follow the working rules stated elsewhere on the site: I begin with the way a buyer or machine would misname the company rather than its preferred slogan, every recommendation ties back to a visible artifact or a missing proof point, and no recommendation is complete until a salesperson can repeat it, a buyer can understand it, and an AI system can retrieve it without losing its spine. Where an instruction works against those rules, the work is reshaped or stopped. The rules are not bargained away for convenience.

4. No promises about results

Visibility inside AI systems and search engines turns on forces no advisor fully governs: how models behave, the policies of third-party platforms, the choices a client makes when implementing changes, the market, and plain time. I cannot guarantee a ranking, a citation, a recommendation, or any specific behaviour from any AI system. Where there are concrete expectations about outcomes, they are written into the engagement contract, with the caveats stated and the scope defined.

5. Liability

For free use of the site, liability is limited as far as the law allows. For paid work, liability is set and capped within the contract itself. Nothing here removes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law forbids to be excluded.

6. Governing law and venue

For use of the site, the law and courts of the United States apply, unless consumer-protection law grants a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, ordinarily the operator's home jurisdiction unless both parties agree otherwise.

7. Changes to these terms

I revise these terms as the way I work changes. The "Updated" date at the top marks the current version. Changes that touch live engagements are told to clients directly; changes that affect only the site are simply reflected here.

Contact

Questions about these terms: hello@generative-engine-optimizations.com.