The Old Category Hiding in New Copy
A field note on the SaaS category positioning problem: how old headers, metadata, and proof language keep AI systems repeating the wrong category.
Dispatches
How software gets interpreted
This blog studies how B2B SaaS brands are compressed, renamed, cited, skipped, and explained by search systems, AI answers, buyers, and internal sales teams. I publish one field note each week, one teardown essay every two weeks, and one compact answer-shape ledger entry each month. Expect practical reading: pages, prompts, snippets, proof assets, category language, and the small wording choices that decide whether a company is remembered correctly.
The Sales Deck After the Summary
A field note on SaaS sales deck story collapse: what buyers, notes, and AI summaries keep after a complex software pitch is shortened.